Intention matters. A lot.
Seventeen years ago, I had a girlfriend who proclaimed that she was going to open her own spa.
Sixteen years ago this month, we opened our doors.
She said it was going to be awesome . . . and it was (and is) awesome.
In the first year, I could never have imagined what it would later become. I thought we’d have a handful of massage therapists and aestheticians, we’d give good treatments, and that would be the extent of it.
But we did a lot of “intentioning.” We dreamed, we clarified our purpose, we performed simple rituals to get aligned with our mission – and most of it wasn’t specifically about massage or skin care. We were very, very clear that we’re in service to humanity and want to help people – lots of people – access peace and healing.
Consequently, things started happening.
If someone had said to us at the beginning, “How would you like to start a company with multiple spa locations, your own line of herbal supplements and natural body care products, online courses, books, a hundred employees, a life coach training program, and a charity to support women in difficult transitions?” I probably would have said, “No, thanks. That sounds like too much.”
But as we grew, the scope of our work grew.
I saw myself first as a doctor of Asian medicine, and as long as I was attached to (and limited to) that identity, there wasn’t much space to expand into the full potential of my purpose, which is more broadly to help the world heal, reconnect, and awaken. But as I loosened up and began to see myself as a bringer of light, open to whatever form that might take, the opportunities to go beyond “doctor” appeared. Actually, the opportunities have stretched me beyond any particular identity – man, father, “good person,” etc.
So, I thank you for being with us through these 16 years of growth. The thousands of people we’ve had the honor to interact with have made it truly magical. And I want to encourage you to do two things:
- Broaden your purpose and know it clearly. Be able to state it in your sleep. It’s fine to have a more specific purpose within a certain context (e.g., “My purpose is to help children grow and express themselves through music”), but try out a more universal purpose for your life as a whole. How will you serve the Great Wonder that gives you life and consciousness? What role will you have in the awesome awesomeness in which you’re an alert and powerful player? How can you embody enthusiastic and trusting participant and co-creator?
- Be willing to let it take you beyond whatever forms you may have imagined.