22 years ago, we opened The Dragontree.
I had no idea what I was doing.
Which, honestly, might’ve been an asset… for a little while.
And then I had to learn. Like, really learn.

Every time I made a huge mistake (and there were many), Peter would say:
“Cheaper than an MBA!”
Which was probably true.
Until it wasn’t.

But here’s what I still believe —
The best way to learn to run a business is to run a business.
And have a really, really good coach.
(That’s what finally gave me the support I needed.)

Over the years, we’ve created so much:

• Spa treatments at multiple locations that have healed bodies and souls

• Programs and rituals that changed people’s lives

• A potent product line infused with intention

• 3 books

• A yearly planner

• A coaching certification

• Retreats, meditations, courses, candles, elixirs...

• And a few things that barely saw the light of day
  (Well Magazine… may you rest in peace.)

It’s always been an emergent field creation —
not some rigid business plan,
but a living, breathing collaboration with Spirit.

And that’s what I love.
That’s what keeps me in it.

About 10 years in, someone said to me:
“You’ve already done your life’s work! That must feel so good.”

And I wanted to throw up in my mouth.

Because if that had been it,
I would’ve felt grief in my bones.

Now I know —
my life’s work was never a single creation.
It’s a becoming.

I am ever evolving.
Ever creating.
And the fact that I get to bring that creative pulse into The Dragontree?
That I get to keep dreaming, keep building, keep loving this into existence?
It’s the greatest gift.

And I could never have done it without the staff,
the clients, the community —
the real magic makers.
Thank you.

Here’s to 22 years.
And we’re just getting started.

Love,

Briana